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Fundamentals of Treasury Sales

Enrollment in this course is by invitation only

About This Course

The success of any Treasure Sales resource revolves around one key theme, understanding the client’s business risks and resultant requirements and being able to solution the most appropriate product or service to mitigate these risks and requirements. From a bank’s point of view, its Treasury Sales force is responsible for funneling the constant stream of business that occurs on a daily basis into their own bank, providing the bank the opportunity to gain market share and thereby ensuring the sustainability and mutual benefit inherent for both parties involved. .

What most sales people lack however is the ability to step outside of their own respective product or service area, viewing a client’s risk on a holistic basis and being able to deliver the bank to the client in a product-neutral manner.



Course Staff

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Billy Viljoen

Billy has over 20 years of experience in the financial markets. He currently acts as a consultant to some of South Africa’s major corporate clients on treasury risk management. He has held senior positions at two of South Africa’s major financial institutions both in South Africa and New York with the most recent being director and head of FX Options sales at ABSA Capital where he was responsible for the bank’s FX structuring business across South Africa. He is considered a subject matter expert in foreign exchange derivatives Billy through his years has obtained unparalleled dynamic hedging experience as a corporate client advisor and derivative structurer to clients located across Africa, Europe and the Americas.

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